Understanding Value Proposition
When you create and sell an ebook, one of the most important concepts to understand from a marketing perspective is the ‘value proposition’. This is what will provide the ‘selling point’ behind your book and what will motivate people to want to buy it and you’ll need to have this in mind from the very start of your project right until the very end.
Read on and we’ll look at what this expression means and how you can make sure your title has a strong value proposition that will help it to sell!
What is Value Proposition?
Value proposition basically refers to whatever it is that you’re offering your readers through your ebook. In other words, it means focusing on how your book can potentially change your readers’ lives, rather than just what it is ‘about’.
What does your book ‘do’? And how will life be different after someone has read it?
For example, if you have a book about fitness then your value proposition is to make people fitter, as well as to make them feel healthier and more energetic and to make them more confident in themselves.
Maybe you’ll improve their athletic performance and maybe it will improve their sex lives!
Now you have an emotional drive behind your book and you’ll find that this makes it far easier to get people interested and to make sales!
Conveying Your Value Proposition
The next step is to make sure that you convey this in your title, so that people can see clearly not only what your book is about, but also how it is different from everything else out there and what makes it interesting.
Someone who does this particularly well is author Tim Ferriss. And if we look at his best book titles, then we can see some brilliant examples:
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich – This is a far more interesting book title than ‘Make Money Masterclass’ and it’s something that is infinitely easier to market.
Or how about another of his books:
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex and Becoming Superhuman
Likewise, try to make sure you focus on your value proposition in any and all marketing materials – this will help your book to really strike an emotional cord and it’s that emotion that will ultimately compel people to want to buy!